P2. Animation Products Research

ADVERT-2013

Who directed it: Elliot Dear

What is the animation style: Traditional hand drawn 2D animation with stop frame model animation

Target audience:  " John Lewis CEO, Andy Street, defines their customers as “Younger, more urban, more socially aware, they probably travel the world and have more liberal attitudes”  The John Lewis target market is the upper, middle class, most likely in their 30s and 40s and they are able to spend on quality clothing, furnishings and technologies for the whole family."

Purpose of the animation: To boost john lewis sales at christmas time but also to put some thought into what your getting your loved ones. And to appeal to all age viewers. 

What you like about it: I like the calmness about it that reflected in the the colour palette the tone of the music, and the message about togetherness at christmas.

TV SERISE-2003

Which company made it (who are they, what else have they made, where are they based): Walt Disney Company- also done the anima for hercules and aladdin. Based at Frank Wells building in the Walt Disney Studios

Who directed it: Chris Baile, McCorkle and Bob Schooley

What is the animation style:  Hand drawn 50's style 2D animation 

Target audience: Because  of the shorter running time this keeps the audience engaged. I would say it can appeal more to the ages of  6-7 or 14-15 

Purpose of the animation: To come up with a concept that was total orginal and not based on a movie or other tv shows. Also to focus in on the 50's/ 60's futuristic animation

What you like about it: It's exciting because its an ordinary teenager that you can relate too but  she has a secreat identity

MUSIC-2009

Which company made it (who are they, what else have they made, where are they based): This was the first animation of Williams. Williams also is freelance.

Who directed it: Hype Williams

What is the animation style: this is a rotoscope 2D animation.

Target audience: 13+

Purpose of the animation: To set of a different atmosphere then his other videos.

What you like about it: it has that psychedelic feel to it from the 80's that puts you in a trance 

WEB SERISE-2013

Who directed it: ShiftyLook

What is the animation style: 2D comic animation.

Target audience: I would say ages between 7-10+ 

Purpose of the animation: The customers they are wearing would cost a lot. and the concept just seems right to be a cortoon. 

What you like about it: The boldness of the colour choices that makes it look interesting to watch.

SHORT-2014

Who directed it:  Evan Viera

What is the animation style: Hand drawn 3D animation 

Target audience:  I would say, young teenager because he darker tones used as well, as understand whats happening.

Purpose of the animation: Would cost a lot of money to film this in real life and to build a tortes that big.

What you like about it: The mysterious mood it creates

FILM-1995

Which company made it (who are they, what else have they made, where are they based): Pitched the idea to disney but was rejected then started working for pixar and they approved idea. so over all based at pixar. They also have made 'A Bug's Life'.

Who directed it: John Lasseter

What is the animation style: computer animated

Target audience: for kids and parents who feel they still kids at heart 

Purpose of the animation: Because its about toys coming to life it would be hard doing that with people ans you wont get the same effect. Also it was a big step in history for film as it was all computer animated.

What you like about it: its a classic, the idea of toys coming to life and what they would do makes it seem so realistic 

P2 Animation Process Write-Up

Dot
Dot is the smallest animation process created as it was made using a microscope. The production of Dot was an actually advert for Nokia to demonstrate how good the camera is on that particular mopdel phone. They used all types of fabric and materials to create this magical background from ordinanry household items e.g. wool, wire, coins. For the character Dot in particularly they made her out of pvc and created about 50 sculptures of Dot, in different postions- as the sculptures was to small to be moulded or moved each limb into position.

Peppa Pig
The process used by the animators and creators of Pepper Pig was called quantel paint box. This process is pointed mainly towards television animation and also focuses on graphics within the animation. Peppa pig is a kids 2D hand drawn animation, they used the same drawing for every character of the pig family just varied in sizes, and all of the characters are very basic drawings for example the nose is on the side of the face rather than central, this is done to show sense of direction and to make it look like a kid drew it.

South Park:
South park was originally going to be done using cut out pieces of paper, but because this would take such a long period of time they decided to do it computer animated, it tales 5 days to make as the animators work night and day over these days, and on the 6th day its realised only giving them a day rest and they back at it again. They are the only series that dose this, South Park also incorporates politics so the concepts behind each episode is always relevant. It is aimed towards adults and also older teenagers as it has a lot of adult humour in and explict language.

P2. REGULATORY BODIES - BBFC

What is the role of the BBFC?

BBFC stands for British Board of Film Classification- it is not a government organisation, their founds come from the film industry and they are also responsible for national classification and censorship of film in the UK. 

AGE RATING: There is a total of 7 age classifications in film 

Legal Backing:

Human rights act 1988 - This act permits such restrictions of freedom of expression as are 

prescribed by the law, also protection of health and morals.

The licensing act 2003 - This act is for cinemas, and includes the condition requiring the admission if children (under 18) to any film to be restricted in accordance.

The video recordings act 1984 - This act is about the films with illegal drugs, and violent behaviours, protecting children and vulnerable people being influenced.

The sexual offences act 2003 - This to show that it is illegal to expose oneself with intent to cause 

alarm or distress, consent on filming sexual gratification.

Case Study for Coraline:

"Coraline, a feisty young girl whose busy parents often leave 
her on her own. One day, whilst exploring her new house, she finds a door that takes her to another world, an alternative universe where she lives with her ‘Other Mother’ and ‘Other Father’. These ‘Other’ parents seem perfect – they cook delicious food and lavish attention on ‘their’ daughter, and yet they are also slightly sinister with their buttons for eyes and desire to keep Coraline with them."

The BBFC rated Coraline as a PG, shockingly this is because children's films are actually aloud to show some content of horror. However they have to meet the criteria of a frightening sequences; which are not prolonged or intense.

"Children sometimes enjoy the excitement of scary sequences, but, where films are targeted at a younger audience, classification decisions will have to look for factors like taking  the frequency, length and imagery of horro scenes into consideration as well, as horror effects: e.g. music and sound, and whether there is positive reassuring end"

The film is considered to contain a lot of 'mitigating factors' which lesson the intensity of frightening scenes, these included key features like, comedy, playful music. When making a horro film that can be viewd by jonuors its important to have the 'rollercoaster' effect. Also the reassurance of a happy ending which tends to make the film to be a PG.

P2 CARTOON CHARACTER ANALYSIS

P2 Legal & ethical in your animation

P2. REPRESENTATION AND ETHICS IN CARTOONS

Why does the writer of the article believe Rio 2 is problematic in terms of its representations?
although they did have a conservation-minded theme and mixed cast of White, Latin, American and African-American voice actors.

What are PEPs and why are they an issue for racial representation?
PEP's stand for: Problem Context, Entertainment Context and Performance Contexts, these portray the racial stereotyping in animation. The idea of PEP's, is ethnically backgrounds like black people and other genotypes have to be associated with certain circumstances. common indicators to show racial features are grouped: exoticism  villainy  jocularity and athleticism are the most obvious stereotypes. 

P.2 Target Audience

Name: Shanice , Tyrone
Age: 5-10
Average day: they go to school 8:50-3:00, then come home and play, after watch tv then do homework then go to bed 
Hobbies and interests: tv, music, game consoles
Spending power: parents are their main spending power, thats also where they get pocket money.
Typical media consumption per day: Shanice mainly watchs more tv and plays on her tablet, as where Tyrone is more on playstation 
The animation will appeal to them: its a 2D style of animation, themes is adventure, i think Tyrone will apear to more monty's character. i think Shanice will like oreo's character as hes cute and appeals more to female gender.

P3 Animation Planning

Inspiration/ Concept: I was walking through town with a couple of friend when I saw a group of guys jumping over walls doing crazy stunts when I notice they didnt wear any  safety garments. So this gave me an idea for an safety advert, but instead of the normal cross the road adverts it will be an advert aimed at teenagers and upwards for Parkour.

how im going to do this: im going to be rotoscoping the the guy that will be doing parkour, i'll be leaving the background as it is in the footage 

who with: well i planned to get one of my friends that dose parkour but he couldn't do it due to revision time schedule. so i found out the charlie one of the people in this course knew someone and could help me out with what i wanted to capture.