ADVERT-2013
Who directed it: Elliot Dear
What is the animation style: Traditional hand drawn 2D animation with stop frame model animation
Target audience: " John Lewis CEO, Andy Street, defines their customers as “Younger, more urban, more socially aware, they probably travel the world and have more liberal attitudes” The John Lewis target market is the upper, middle class, most likely in their 30s and 40s and they are able to spend on quality clothing, furnishings and technologies for the whole family."
What you like about it: I like the calmness about it that reflected in the the colour palette the tone of the music, and the message about togetherness at christmas.
TV SERISE-2003
Which company made it (who are they, what else have they made, where are they based): Walt Disney Company- also done the anima for hercules and aladdin. Based at Frank Wells building in the Walt Disney Studios
Who directed it: Chris Baile, McCorkle and Bob Schooley
What is the animation style: Hand drawn 50's style 2D animation
Target audience: Because of the shorter running time this keeps the audience engaged. I would say it can appeal more to the ages of 6-7 or 14-15
Purpose of the animation: To come up with a concept that was total orginal and not based on a movie or other tv shows. Also to focus in on the 50's/ 60's futuristic animation
What you like about it: It's exciting because its an ordinary teenager that you can relate too but she has a secreat identity
MUSIC-2009
Which company made it (who are they, what else have they made, where are they based): This was the first animation of Williams. Williams also is freelance.
Who directed it: Hype Williams
What is the animation style: this is a rotoscope 2D animation.
Target audience: 13+
Purpose of the animation: To set of a different atmosphere then his other videos.
What you like about it: it has that psychedelic feel to it from the 80's that puts you in a trance
WEB SERISE-2013
Who directed it: ShiftyLook
What is the animation style: 2D comic animation.
Target audience: I would say ages between 7-10+
Purpose of the animation: The customers they are wearing would cost a lot. and the concept just seems right to be a cortoon.
What you like about it: The boldness of the colour choices that makes it look interesting to watch.
SHORT-2014
Who directed it: Evan Viera
What is the animation style: Hand drawn 3D animation
Target audience: I would say, young teenager because he darker tones used as well, as understand whats happening.
Purpose of the animation: Would cost a lot of money to film this in real life and to build a tortes that big.
What you like about it: The mysterious mood it creates
FILM-1995
Which company made it (who are they, what else have they made, where are they based): Pitched the idea to disney but was rejected then started working for pixar and they approved idea. so over all based at pixar. They also have made 'A Bug's Life'.
Who directed it: John Lasseter
What is the animation style: computer animated
Target audience: for kids and parents who feel they still kids at heart
Purpose of the animation: Because its about toys coming to life it would be hard doing that with people ans you wont get the same effect. Also it was a big step in history for film as it was all computer animated.
What you like about it: its a classic, the idea of toys coming to life and what they would do makes it seem so realistic
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